Accidentally Aligned: Transforming Habits Through Strategic Rewards
- jasoneneal
- Oct 26
- 1 min read
James Clear, in his insightful book Atomic Habits, emphasizes a key principle of human motivation: "It is the anticipation of a reward—not the fulfillment of it—that gets us to take action. The greater the anticipation, the greater the dopamine spike."
When we aim for real organizational transformation, understanding this human component is crucial. Each system within a business has its own reward mechanisms, and even with the most committed senior leaders, silos can remain steadfast:
The Forward-Thinking Group: Aligned with the company's new goals, pushing for change.
The Status Quo Defenders: Still operating under old paradigms, often led by managers skeptical of new methods.
Why Does Resistance Persist? Managers might not believe in the efficacy of new systems. There's a perceived higher reward in maintaining the status quo.
Addressing the Challenge:
Change the Reward System: Ensure that the anticipation of benefits aligns with transformative actions. If leaders who resist change continue to be rewarded, transformation stalls.
Support for Change Agents: When change leaders face setbacks or punitive actions for their efforts, it sends a discouraging message. We must protect and elevate these pioneers.
To truly transform our habits and our companies, we need to realign the systems of reward to foster an environment where innovation thrives.
Reflection: Are we rewarding the right behaviors? Are our leaders exemplifying the change we wish to see?
Let's commit to making our workplaces environments where transformation is not just anticipated but celebrated.
Remember, the journey of transformation begins with the right incentives. Let's make tomorrow better than today by rethinking how we reward progress in our organizations.




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